Lunch & Learn...Get Ready, Go, Optimize!

Scott Graham
VP of Business Development at BoomYow, LLC
Tampa/St. Petersburg, Florida Area
http://boomyow.com/
Web Analytics...
Having the right technology tools might help you survive.
What needs to be unlocked is not merely the optimizing of words or images on a page, but of sequences of thought. The specific product or offer does not matter, since we are not trying to optimize a page; rather optimize the thought process of the visitors to a page.
Web analytics data is one part of the dashboard. Marketing professionals need both online and in-store customer data to optimize all ad spend, natural search and conversion while delivering customers relevant, personalized experiences via pairing transactional data with website analytics.

Get Ready, Go, Optimize!

Scott will address the five most common pitfalls in web marketing design and how to overcome them. Your valuable web real estate must be treated as if it is a brick and mortar storefront. Learn how to conduct a thorough analysis of everything you do and how to test how well it performs. Scott will show real-life examples –the good, the bad and the ugly – to reveal what really works (and what doesn’t).

All attendees are invited to submit their homepage, landing page, or checkout cart URL, when you RSVP, to be considered for a Live Optimization as we apply these principles to actual attendee examples. Please include a short description of what your objective or call to action challenge is, along with your URL submission. This short exercise will help all attendees discover the simplest, analytical path to significantly and systematically increase lift in all areas.

EVENT is FREE...You pay for Lunch.
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