Frank Gomez's Blog – February 2010 Archive (3)

Marketing Tip: People are not stupid, price does matter.

Razor Wars...

This is a bit of a rant, please forgive me.

Just because you have a new product doesn't mean that your target market is stupid! Show respect to your clients by pricing your products within reason or your clients will start noticing and realize that the value is less than the price.

Did you know that razor blades for currently available razor blade handles are between $2 and $4 each! Ridiculous right!? Schick and Gillette are trying to outdo each…

Continue

Added by Frank Gomez on February 26, 2010 at 4:02pm — No Comments

Marketing Tip: Referrals and how to get them

What are the very best ways to get clients?

1) Face to Face meeting them in person and building a relationship

(networking, public speaking etc.)

2) REFERRALS!!!!!!!!!!!!!!!!!!!!!!!!

So how do you get referrals?

1) Pay someone to "look out for you" and recommend you when they come across opportunities for you.

2) If you are a reputable business person (I hope you are) your friends, acquaintances and…

Continue

Added by Frank Gomez on February 19, 2010 at 8:45am — No Comments

Marketing Tip: What is your Tagline?

Taglines matter. You can get by without one (especially if your brand name is super clear like WQ Magazine advertiser "Handbag Heaven"). BUT if you are business name isn't that memorable or doesn't have a powerful inherent meaning a great tagline is a must. As a graphic and web designer I often work with new businesses who struggle with coming up with a great tagline. I know I struggled with coming up with mine: "Empowered Marketing" You can learn… Continue

Added by Frank Gomez on February 12, 2010 at 3:22pm — 3 Comments