Marketing Tip of the Week: What is happening to Print Media?

[Frank Gomez]

In 2007 591 Magazines ceased publication
In 2008 525 Magazines ceased publication
Hardest hit were regional magazines, home improvement and automobile magazines.
Learn more here

Newspapers are folding too. Especially large newspapers.
What is working now? Hyper Local
The small hyper local newspapers are thriving with more content and more ad purchases.
Learn more here

Online is moving to hyper local too. This website is an example.
Learn more here

Should you advertise in a "Hyper Local" publication online or print? Sure! In all likelihood most of your clients are local! This actually makes targeting your market easier.

Are you succeeding in spite of the overall economy? Please send your success story and tell me why you think you succeeded.

My success story:
Networking in person and referrals from past clients is helping my business to grow month after month.

Frank Gomez is a Sarasota graphic designer
his website is: www.FranksDesigns.com