Tips On Relationship Marketing...

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A Must For Computer Businesses

Email Updates

Email Updates should play an integral part in automating your business and website as effectively as possible. Thinking of a way to get your users to leave their details may change the way you market your business online forever (and the only way you marketing online altogether). Attracting visitors to your website is great but if you want them to be a customer for life you need to be able to contact them and entice them with great offerings.

E-Shots / Newsletters

An e-shot otherwise known as a Newsletter is a great piece of marketing and ensures you remain in your customers minds at all time throughout the buying cycle, its a great tool to remind them that you’re still there offering products and services.

Newsletters are commonly sent out on a monthly basis and are used to maintain a professional online presence and gets people to expect your regular communications (which is great for brand awareness and online authority).

Many email marketing providers offer great tracking where you can view an emails open rate, click through rate and bounce rate (a bounce is when your email has not been delivered successfully).

Newsletters can be personalized and even dynamically created, for example you could segment your database list and have a section of your newsletter to change depending on who opens it, e.g. for women you may display perfume and for men display aftershave (that's just a simple example).

Broadcast Emails

Broadcast Emails allow you to send out the same email to everybody in your list quickly and very easily, furthermore you can personalize them.

You may be launching a new product, have a special offer running or you may want to share industry or company news with your subscribers.

Using Relationship Marketing and an Auto-responder to Deliver Newsletters

Its well known that you need to make several points of contact before your lead will consider converting.

Therefore you may consider using an auto-responder to deliver a series of emails to warm them up into buying from you.

Let say for example you are selling a training course in I.T. and as an incentive you are offering a free 6 week e-course in return for their contact details. After your subscribers have give you their contact details, on day one you may decide to send them a welcome message, following this after 1 week you may want to start them on the free course, then for the next 6 weeks you send them some free content every week, tutorials, top tips, etc, by this point you have built up a good relationship with your readership and you are now in a better position to convert your subscribers.

Your subscribers will be that pleased with the free e-course they have just received they will be a lot more inclined to hand over some money for the real full length course.

Whats great about an auto-responder is your emails / newsletters don’t have to go out on the first day of every month, they can go out whenever you want them to, they can go out at a set period of time after they have subscribed, meaning not everyone will be receiving the same newsletter at the same time.

What is an Auto-responder?

Allot of people think an auto responder is that email you get back when you email somebody who is on holiday “Sorry i am out of the office and i will get back to you upon my return on the 31st January” or very similar messages to this one.

This isn’t what an auto-responder is exactly. Auto-responders as previously mentioned can be an e-course or contain an attachment.

Email courses or general content delivered through an auto-responder are a great way of building and maintaining relationships.

Furthermore an even better thing about using an auto-responder is that it can automate your marketing. Using the example of the e-course, delivering a course over 6 weeks would require 6 separate pieces of content, therefore you simply create these 6 pieces of content, load them into your auto responder and pre-load the interval sends and the best of it is you only have create this content once and once only.

All your website visitors have to do is opt in to your free course or website updates by leaving their name (preferably their first name) and email address. You can then deliver the course to them and even choose to make personal contact a few weeks down the line.

Auto-responder Software

You can read about this in more detail here but the market leading auto-responder software is called AWeber. This is a great piece of auto-responder software which is widely used and has many satisfied customers, this is the perfect tool for automating your marketing and build long term relationships and at such a low cost its a must have tool to generate leads and build relationships.

A small note ‘Email Deliverability’

A big thing to consider here is email deliverability. AWeber has a 99% deliverability rate, this is an outstanding rate and you will not be able to ascertain this kind of deliverability using your own server and you may be at risk of getting a bad reputation as a spammer if you were to do so, so a word of warning there.

Protecting your online presence is extremely important and if you do not do this it could effect your search engine rankings, therefore you need to ensure your emails are coming from a trusted third party.

How Does AWeber Work?

There is nobody who can explain this better than AWeber themselves. AWeber offer a whole host of excellent Video Tutorials. Starting from scratch where you can learn everything for a quick and easy setup for your first email marketing campaign, including how to set up your list, add messages and publish a sign up form to your website, its so easy and AWeber make it even easier.

Other tutorials include using free templates for email newsletter and how to build an effective follow up again (this is great!).

Ok so where do i start?

The thing I find with email marketing is to get started ASAP. Say you receive X number of visitors per day on your website, why aren't you collecting their contact details?. Your potentially chucking away your chance of making a sale.

The most important thing to do is get started as soon as possible, offer some great content, special offers or an e-course and start collecting details now.

Simply sign up to AWeber for a free test drive, get the code on your website (its very easy - its a simple copy and paste job - all of the code is provided for you) and start collecting names and email addresses.

Once you have registered with AWeber (its completely free) they will give you a little bit of code for your form in which your subscriber will enter their details, if you don't feel comfortable with this feel free to drop me an email and i can help you out.

To try this piece of software out for free by clicking on my author bio link and take a free test drive now.

About the Author: Jonathan James Aston is an online entrepreneur and owner of www.HowToWebsite.co.uk, the leading online resource for tips, guides, tutorials and other resources on How To Build A Website and href="http://www.howtowebsite.co.uk/blog/tag/relationship-marketing/">Relationship Market, as well as design, market and money money from your website. Take a FREE Test Drive on AWeber Now!By: Jonathan Aston Source: www.isnare.com Permanent Link: http://www.isnare.com/?aid=341851&ca=Marketing