Sarasota is plethora of small business owners, and its one of the things I love about our community. But, as I meet with more and more business owners I find that they have no identity. As the owner of a graphic and web design company this is quite frustrating. We have seen a great brand take companies to the top of their game, while a company with no brand struggles to find its way.
So . . . what do I mean by brand. Your brand is everything you are. It is your mission, your customer…
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