Marketing Tip: Be consistent

[Frank Gomez]

Consistency matters in so many ways...
1) Branding - failure to be consistent leads to brand dilution (or weakening).
2) Customer Care - great (and consistent) customer care leads to great customer loyalty
3) Advertising - if you advertise somewhere do it long enough to find out if it works or not. Can't afford a whole year in a monthly magazine? No problem, put your ad in every other month and negotiate with the publication to get a good rate.
4) Imagery - make sure your graphic designer uses highly appropriate photographs and artwork to represent your image. A professional photographer is worth the extra cost.
5) Products - if you have a great cosmetics company don't try to branch off into something completely unrelated like... car parts. Many companies try to do it all. Be great at what you do, expand on related or synergistic products. Skip everything else :)

Have a great week!!

Frank Gomez is a graphic designer in Sarasota,
His website is www.FranksDesigns.com
and he can be reached at 941-374-7711

[Doug Ross]

FDrank,
Thganks for your contributions. These tips might seem to some like they know them already, but reminders keep it on the front burner. Way to go!

Doug