Marketing Tip: If we all had companies like Zappos...

[Frank Gomez]

If you have been paying attention you already know about Zappos.

Good business practices (putting the customer first) =

great customer retention =

great marketing

Zappos also had very happy, empowered employees who loved to work there...

Unfortunately the board got nervous and wanted to fix something...

Bottom Line: If it isn't broken don't fix it!

Read more here

Frank Gomez is a graphic designer with Frank's Designs in Sarasota