Marketing Tip: Search Engine Optimization

Search Engine Optimization (SEO) is a very confusing subject because there are various people putting out information for their own benefit. A lot of it is a lot of hot air to convince you that you need to spend a lot of money on their product. You can find search engine optmization myths that conflict with each other just by looking at two different "myths" websites. Another reason search engine optimization is a challenge is because it is a moving target. Google changes its algorithm (rules) continuously and all search engines use different rules for how their results are organized. Basic offers for sale include:
A) A promise that you will be in the sponsored links
B) A promise that you will be top in organic results (this cannot be promised).
C) A promise that you will be in the sponsored links via a directory.
HERE are the basics - if you need help consult a web designer For a detailed version and answers to frequently asked questions please visit my website.

Change your Title Tags to include keywords and keywords phrases and adjust titles for pages within your website as appropriate.
Be sure each page of your site has actual relevant sentences using the keywords and keyword phrases.
Make sure your website has keywords listed and USE those words in your site.
Add “Alt Text” to all images on the website using keywords related to that image.
Get RELATED businesses to link to your site.
Put your business on Google's MAP If you have a physical address.
Put your information on Directory Sites.
Get friends and family to search for your website using appropriate keywords, (they might have to get pretty specific).
Start a great Blog that links to your site (the articles within the blog should like to your site too).
Get articles written about your business and have the online versions of the articles link to your site.
Paid Search Engine Optimization. There is nothing wrong with some products and others are just nonsense.
Put ads on your site
Put Ads on other people's sites and in search engine results.
Frank Gomez offers Graphic Design, Web Design and Trade Show Displays to small businesses and non profits. You can learn about his services at www.FranksDesigns.com or contact him at 941-374-7711