Marketing Tip: Simplicity

[Frank Gomez]

As our lives have become more complicated we are looking to simplify them. Simple means many things and it helps your product or service sell! Ever look at ingredients at the grocery store? Short list = better for you = a sale. Simple sells just by adding the word SIMPLE to the packaging. Simple, Fast, Easy. Nobody wants to fight to learn something if they can choose something simple. Adding "Simple set up!" to a product package will inspire people to choose software or equipment over a competitor's offering. Remember the language you use in your marketing increases the impact dramatically.

Watch out! If it isn't simple like you promised then there could be a backlash from word of mouth to blogs on the internet.

Frank Gomez is a graphic designer with Frank's Designs. He makes things simple and fast ;) See his work at www.FranksDesigns.com