Marketing Tip: Branding Disasters

[Frank Gomez]

An interesting article came out today that I found very interesting because I noticed these things when the "revamped" brands came out.

Most important, if you already have a strong brand don't change it! You can enhance your brand by emphasizing company values, vision, and with marketing campaigns that reinforce the brand. A brand is your whole identity, not just your logo. It is the name, the logo, the design feature, for example: colors, fonts, packaging design and more. It is the look and feel of your company and includes mission and company values.

A good logo is a significant factor and must have meaning. The Nike Swoosh works for Nike because it embodies the idea of speed, agility and lightness but lately a more companies are using swoosh's that aren't relevant to the brand at all. An example we see all the time is upside down swoosh used by many companies just to have a logo (including Sarasota County Area Transit). While SCAT is in my mind SCAT itself is a horrible acronym. If you don't already know what the word SCAT means look it up.http://upload.wikimedia.org/wikipedia/en/0/0d/SCAT_logo.png">

One that has always caught my attention and reinforced that it doesn't mean anything is Accenture. I still don't remember what they do even though they spend a fortune on VERY expensive ads in business magazines. See the article here. I'm sure you'll agree with the Branding Disas...

Have a great week!

Frank Gomez,

Frank's Designs Empowered Marketing

Graphic and Web Design

[Frank Gomez]

LOL

[Val Filipski]

Ah! Someone else who is literate enough to abhor the "brand" of our local public transit company.