Marketing Tip of the Week: Connecting with GREEN customers

[Frank Gomez]

Earth Day just passed us by. Or did it?

We are all aware that companies have been out to prove how green they are. Now it's your turn (the consumer).

Research studies have shown that advertisements do better when they emphasize how the customer can be more green by using their product. Ads that show how you can make a difference using their product in a different way also help. This is actually good news. Because if we don't take on responsibility as individuals it will have less of an impact.

You can get green web hosting, use products with minimal or edible packaging, drive less, and make a differene many other ways including my favorite, BUY LOCAL!

Here is a related article from Ad Age for more information.

Frank Gomez is a graphic and web designer with Frank's Designs located in Sarasota, FL

www.FranksDesigns.com