Marketing Tip: Give Back

[Frank Gomez]

No matter what size your business is, it is important to give back to your community. It shows that you care and that you are more than just another company vying for dollars. There are many ways to give back:

• Donate Money
• Donate Products
• Donate Time: You and your employees can participate in a project as simple as beautifying a neighborhood or having a team participate in a fundraising event.
• Offer a discount
• Create your own cause and encourage customers to participate (even better encourage customers to get friends and family involved).

Why give back?

• It is noticed
• It reinforces your brand
• It shows that you / your company are part of the community
• As a small business it reminds people that you are local and accessible
• It builds relationships
• It generates goodwill

Frank Gomez is a Graphic Designer with Frank's Designs Empowered Marketing