Marketing Tip: People are not stupid, price does matter.

[Frank Gomez]

Razor Wars...

This is a bit of a rant, please forgive me.

Just because you have a new product doesn't mean that your target market is stupid! Show respect to your clients by pricing your products within reason or your clients will start noticing and realize that the value is less than the price.

Did you know that razor blades for currently available razor blade handles are between $2 and $4 each! Ridiculous right!? Schick and Gillette are trying to outdo each other AND raise prices at the same time. I am willing to be that this gamble will be a flop and that the company that has more reasonable prices will win no matter what they promise their new razor does. Price will eventually be the determining factor.

In my protest against spending $2.25 per blade for my Mach III razor (10 year old technology) I purchased an old razor handle online (30 year old technology) for a pittance so I can buy old style razors from almost any drugstore or grocery store for less than half the price.

Now that that is off of my chest I wish you a great week!

Frank Gomez is a graphic designer and web designer for Frank's Desi...