Marketing Tip: What can we learn From Lady Gaga?

[Frank Gomez]

A month ago I didn't even know who Lady Gaga was, what she was famous for, I know absolutely nothing. Just heard her name on the radio and I was like who? Whatever...

You might think I live in a cave but the real reason is that I choose not to watch television. We don't even get television in the house. Just Internet and phone.

Back to the point... Today I saw in an online news article that Lady Gaga is the new creative director for Polaroid so I decided I guess I'll find out what this woman is all about. You can learn something from anyone why not Lady Gaga.

Basic Basics...

• She is only 23!!!
• She has been an entertainer most of her life
• She has been trying to succeed for years
• She is now famous

You can say the she is original, unique or just the opposite because in some ways... it has all been done before. I like to think of her as this generations Madonna. Bottom line (even if you don't like her) she is a talented, smart, provocative person who just never gave up.

• Persistence pays off
• Market yourself relentlessly
• Be different (Find a Niche)
• Use a variety of media
• Find Strategic Partners

What better for a star than to team up with than a camera company? It just increases her publicity and helps Polaroid too.

Frank Gomez provides graphic and web design services to small businesses

Visit his website to learn more.

[Frank Gomez]

Yes, finding strategic partners is always a challenge if you are anything like me. They have to meet some basic criteria
1) Not competitors
2) I have reason to believe that they will always act in an ethical manner
3) They must provide excellent customer service
4) They must be likely to work with people in my target market (in my case small businesses).

[Judy Caruso, Judy's Gifts]

Great tips Frank! I whole-heartedly agree on all your points. The biggest challenge for me is finding 'Strategic Parnters!' Any ideas on this? Thanks for the info,
Judy Caruso