Frank Gomez's Blog – August 2010 Archive (4)

Marketing Highlights

As we have covered before people want to be able to customize almost everything from their cell phones to their cars. This especially true for young people. If your target market includes young people it is time to pay attention. Take the time to figure out ways you can make it easy for them to customize your product or service. Need help. Ask a friend or business partner to brainstorm with you.… Continue

Added by Frank Gomez on August 27, 2010 at 8:38pm — No Comments

Marketing Tip: Don't put your eggs in one basket, and don't break the eggs you have.

Recently I've had a couple of clients who asked: "Do I have to have a Facebook page for my business?"

My response was absolutely not. If you DO have one then you should use it to your advantage. If you DON'T WANT ONE then you probably aren't going to use it anyway.

Marketing should include efforts on several fronts but not necessarily all of them (spend money on what your target audience will notice most):

In person communication…

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Added by Frank Gomez on August 20, 2010 at 2:12pm — No Comments

Marketing Tip: Brand Ambassadors

Any company would love to have several brand ambassadors: People who know and love your brand that will represent you and your company well. There are three types:

INFORMAL

Unpaid people who are so passionate about your business that they know it well and tell everyone about it
FORMAL

Paid employees or contractors
YOU

if you are the owner of a business

Wait a minute! If you already have employees they can be…

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Added by Frank Gomez on August 13, 2010 at 8:52am — 1 Comment

Marketing Tip: Make your website work harder

Over the years website SEO has gotten a lot of press. Usually with mystery and high costs involved.

Unless you are selling nationally or internationally your website just needs a few tweaks to perform better in your market.

You can make your website work harder today by changing just a few things. If you need your webmaster's help ask them to do it for you. It should only take an hour or so so make sure you establish the cost for the work ahead of…

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Added by Frank Gomez on August 6, 2010 at 3:47pm — No Comments