Frank Gomez's Blog – August 2009 Archive (7)

Marketing Tip of the Week: What is happening to Print Media?

In 2007 591 Magazines ceased publication

In 2008 525 Magazines ceased publication

Hardest hit were regional magazines, home improvement and automobile magazines.

Learn more here

Newspapers are folding too. Especially large newspapers.

What is working now? Hyper Local

The small hyper local newspapers are thriving with more content and more ad… Continue

Added by Frank Gomez on August 30, 2009 at 7:30pm — No Comments

Rental space available for classes, seminars etc.

Just an FYI:
Rising Tide International has a large space available for rental at competitive rates in Sarasota on Swift Road.
Learn more here:

Added by Frank Gomez on August 29, 2009 at 6:00am — No Comments

Marketing Tip of the Week - Advertise Strategically

OK, so you hare networking, blogging, being seen too. Should you advertise too?

Advertising can be very expensive. Take care not to advertise where it doesn’t pay off. Think about what medium the donor or client in your target market views, reads, or listens to most. That is where you should spend your money.

I strongly recommend that you hire a graphic designer to make sure you develop a consistent, attractive look so you and your business will be remembered.

In… Continue

Added by Frank Gomez on August 23, 2009 at 5:30pm — No Comments

Marketing Tip of the Week: Be Seen

Being seen is more that going to the hottest club in town or being in the photos on the pages of regional glossy magazine.

• Visit your existing clients without a motive to sell them anything (It is easier to keep clients you already have than to get new ones so take good care of them, drop off a gift once in a while).

• Do presentations to audiences likely to include members of your target market

• Volunteer

• Create an event, invite your clients and ask your clients to… Continue

Added by Frank Gomez on August 16, 2009 at 5:27pm — 2 Comments

Marketing Tip of the Week: Masterful Networking

In case you haven't figured this out... Networking isn't:

barging in on a conversation and pushing your product, or interrupting someone to tell them about your exciting new business opportunity.

Networking is easy if you approach it with the right attitude.

There are some easy tips to feel confident and comfortable.

1) Take a deep breath before you go in and adjust your attitude. Say some affirmations like:

"I am confident and happy"

"I look… Continue

Added by Frank Gomez on August 9, 2009 at 9:50pm — 2 Comments

Karr's Corner Cafe: a pleasant surprise

I prefer to eat at local independent restaurants. Today I had the pleasure of dining at Karr's Cafe at 3025 N. Tamiami Trail in Sarasota. Wow! Vegetarian, Vegan and "Where's the Beef" all in one restaurant. I highly recommend it. Remember local shopping and dining makes a huge different in our Local Economy.

Added by Frank Gomez on August 3, 2009 at 5:29pm — 3 Comments

Marketing Tip of the Week: How to be remembered in a positive way.

Be Authentic. To me, being authentic means being yourself and believing in what you are saying and doing.

Are you selling a product that you don’t have faith in? Unless you are a good actor or actress people will see it and feel it. If you are in this position find a new job or a new product because, it is unhealthy. It creates cognitive dissonance, so you will likely lose self esteem and lose the respect of others.

In his book What Clients Love, Harry Beckwith… Continue

Added by Frank Gomez on August 2, 2009 at 8:48pm — 1 Comment