Frank Gomez's Blog – October 2009 Archive (3)

(Please submit YOUR ideas by replying to this post!)

Ask for referrals. Referrals are incredibly powerful. In fact they are better than ads because potential clients trust their friends much more than they trust an ad.

Partner with another company in a related industry to gain exposure.

Write articles or better yet get an article written about your business.

Use Social Media. For example use facebook to promote events, have a page… Continue

Cause marketing is a way to help a non-profit or other "[good] cause" by associating your company with that cause. There are different models that can work to your benefit.



The simplest model is to be a sponsor for the non-profit and in return the non-profit acknowledges you. I donated design work recently to a local non-profit in return for being acknowledged with my logo with other sponsors on their event T-shirts.



A second way to do this is to promote the non-profit… Continue

Storytelling is very, very powerful. Why? Because it is interesting! People want to hear what happens next. A powerful story will stick in people's mind and will tell them a lot about you and or your company. There are some formulas that can help you write a great story. You don't have to be a great writer to do it.



There are many books on storytelling that can help. You'll enjoy it and it will dramatically improve your interactions with clients, prospects and of course it will… Continue