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Frank Gomez's Blog – September 2009 Archive (5)

Marketing Tip: Be consistent

Consistency matters in so many ways...

1) Branding - failure to be consistent leads to brand dilution (or weakening).

2) Customer Care - great (and consistent) customer care leads to great customer loyalty

3) Advertising - if you advertise somewhere do it long enough to find out if it works or not. Can't afford a whole year in a monthly magazine? No problem, put your ad in every other month and negotiate with the publication to get a… Continue

Added by Frank Gomez on September 27, 2009 at 3:04pm — 1 Comment

Frank's Designs now offers Green Web Hosting!

Our website is now hosted with a "green web host". I can offer this service to you for your website.

I will host your small business or non-profit site for $50/yr and your site will be using green web hosting too!

Easy, no hassle, keep your existing URL.

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Added by Frank Gomez on September 20, 2009 at 1:00pm — No Comments

Marketing Tip: How do you engender trust?

Companies all over the world are working to build trust. The subject has been in Business Week, Fast Company and many other magazines recently. Even if you aren't a corporation with a sloppy history (Bank of America - secret bonuses before bailout, AIG, Goldman Sachs, Halliburton and even popular brands of consumer products have "messy" histories).



This morning I was placing an order online and I called the phone number under 24/7 Icon to contact customer service for a technical… Continue

Added by Frank Gomez on September 20, 2009 at 1:00pm — No Comments

Marketing Tip of the week: Positive News, Volunteerism and Social Responsibility.

The positive news is that social responsibility is on the upswing! Even in tough economic times people are choosing to buy fair trade coffee, sustainable products, organic food and volunteering in their communities. Long term thinking is becoming more popular (probably caused in part as a reaction to corporate irresponsible focus on short term profits.)



From a marketing standpoint the best thing to do with this news is to stay true to yourself and let your clients know your social… Continue

Added by Frank Gomez on September 13, 2009 at 5:03pm — No Comments

Marketing Tip: Are you Green but tired of the word Green?

Green is here for a while. The latest is a push for green packaging headed by guess who? You got it! Walmart. If you didn't know this Walmart is going green mostly because it is smart business. Think about it. Big business has been using fluorescent lighting for decades because it saves so much energy and money it was worth doing from an economic point of view. I believe in being green for both environmental and economic reasons.



What does this have to do with marketing? If you are… Continue

Added by Frank Gomez on September 9, 2009 at 2:31pm — 2 Comments

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