Frank Gomez's Blog – March 2010 Archive (5)

Free Directory for Mind Body Spirit Businesses

If you have a business that fits under the category "Mind, Body and/or Spirit" feel free to submit a listing at: www.MindBodySpirit-SRQ.com.

To be approved your business must

Be in the Sarasota region
Be related to Mind, Body or Spirit (Health, Wellness, Green living)
NOT be a network marketing business
NOT be generally considered bad for the planet

Added by Frank Gomez on March 26, 2010 at 4:46pm — No Comments

Marketing Update: 9 Thriving Businesses

This information is garnered from another blog but the point of listing it here is to learn from it

What do these businesses have in common? What can you learn from this information and apply to your business? The summary:

1) Pawnshops

2) Campsites

3) Social Network Websites

4) Gold Traders

5) Security…

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Added by Frank Gomez on March 26, 2010 at 12:21pm — No Comments

Marketing Update: Latest Trends

Value Matters: Sales and Discounts used to work very well. Consumers thought "it's on sale! I'm saving $20!". Consumers are smarter now. A sale doesn't really count unless it is something they need, in other words there is no value if they don't need it. They realize that if they are buying something that they normally WOULD NOT then they DO NOT need to buy it even if it is on sale.

Here are some ideas of how you can increase someone's (real or)…

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Added by Frank Gomez on March 20, 2010 at 10:00am — 1 Comment

Marketing: Search Engine Optimization

Search Engine Optimization has become an area where we all need to know more about what is being offered to us. I would argue that most companies need to do search optimization up front or one time than to pay for month to month optimization. If someone is searching for a massage therapist for example the are most likely going to type "massage therapist" or "[city you are in] massage therapist".

So who needs it? If you are in a competitive industry then you…

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Added by Frank Gomez on March 12, 2010 at 12:23pm — No Comments

Marketing Update: Perseverance pays off!

recently saw an article called "Strong New Vehicles behind Ford Success". The truth is more like... Ford's quality improvements, perseverance, and [years of] social networking is behind Ford's Success. Ford has been working very hard for many years improving its vehicles and pushing that information out there so we know about it. Ford has taken social media by the horns and used it… Continue

Added by Frank Gomez on March 5, 2010 at 4:05pm — No Comments