Frank Gomez's Blog – June 2010 Archive (4)

Marketing Tip: Does Advertising Work?

Lately people have been asking me whether advertising really works. The answer is Yes and No.

Advertising actually does work BUT not for every kind of business and especially not if your company is advertising in the wrong place.

If advertising didn't work nobody would do it.

If you want to advertise the first question you should ask is "who is my target market?" and then you should go from there to find out what the best way to advertise is to…

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Added by Frank Gomez on June 25, 2010 at 6:05pm — No Comments

Marketing Tip: Standing Out in a crowd

This subject is near and dear to me because like many of you I run a small business, heck. I AM a small business. How does small businesses compete with larger businesses or other small businesses who may have some cash to throw around.

Uniqueness is often touted as the way to do it but uniqueness in itself isn't enough if nobody knows you exist.

First of all you need a brand/ a company identity/ a cohesive look and of couse you and…

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Added by Frank Gomez on June 18, 2010 at 12:07pm — No Comments

Marketing Tip: If we all had companies like Zappos...

If you have been paying attention you already know about Zappos.

Good business practices (putting the customer first) =

great customer retention =

great marketing

Zappos also had very happy, empowered employees who loved to work there...

Unfortunately the board got nervous and wanted to fix…

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Added by Frank Gomez on June 11, 2010 at 1:57pm — No Comments

Marketing Tip: Customers love Customizing and Personalizing...

My favorite recent news: Customers love Customizing. So make your product easy for them to tweak

Examples:

SPECIALIZED Bicycles:

The Specialized Carmel Globe has a "badge holder" for you to add your own image, photo or whatever on the front of the bicycle. Fun... http://www.globebicycles.com/?page_id=54

FORD…

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Added by Frank Gomez on June 4, 2010 at 12:21pm — 1 Comment