Frank Gomez's Blog – January 2010 Archive (7)

Marketing: Driving traffic to your website...

Your website is just one part of your marketing. It can be a strong one if you do some extra work in driving traffic to it.

One of the best ways to drive traffic to your website is by blogging. It isn't always necessary to have your own blog but if you can pull it off great! Why drive traffic to you website? To improve your search engine performance, If no one is going to your website your search engine performance will suffer.

Blogs disguised as social… Continue

Added by Frank Gomez on January 30, 2010 at 9:54am — 3 Comments

How to use color in your marketing to create the impact you want!

Colors have a huge impact our psychology, if you are just starting a company or changing your branding be sure to consider color.

By psychology I mean colors affect moods, feelings, memories, thoughts. Your mind is heavily affected by colors. If you want to go in depth colors can be warm or cold. Generally the left side of the spectrum is considered cool and the right is considered warm. You can also have the same basic color in warm or cold versions.

Every color has… Continue

Added by Frank Gomez on January 23, 2010 at 12:17pm — No Comments

Marketing Tip: Your name is important

In 2008 I thought long and hard about changing my business name (Frank's Designs) so I met with a marketing guru and he said "No Way!" Keep your name, YOUare the brand!

This isn't always true for a few companies but if you are a consultant or a sole proprietor it is critical. Even if you have a brand like Kokokhan "The Essence of Pure Organics you… Continue

Added by Frank Gomez on January 22, 2010 at 7:48pm — No Comments

Marketing: where to get images for your business, website or blog

I just saw an image I created did on a blog of a person who doesn't have the right to use it. My client who paid for it and I were a little bit irritated.

So, the next time someone says "Just get an image off the web" think twice. Some images are OK to use. Even pages that don't specifically say "copyright" or use the copyright symbol are likely to have content that is copyrighted. Artwork has copyright protection upon creation of the artwork. Graphics and logs are artwork. Using… Continue

Added by Frank Gomez on January 18, 2010 at 5:23pm — No Comments

Marketing Tip: Do it yourself site optmization to increase your web presence

There are many ways to make a difference with your website but which ones can you do yourself?

1) Social Media: If you are too busy to do this yourself I strongly recommend that you hire a social media consultant. I personally have had good experience with NetWeave Social Media http://netweaveonline.com

Social Media Examples in rough order of priority

-Facebook (NOTE: In Facebook you want to create a Page for your… Continue

Added by Frank Gomez on January 16, 2010 at 1:30pm — No Comments

Marketing Tips for 2010

Many people are realizing that tightening everything up in 2009 didn't help. It is time to make a change. If you aren't working on your business then your business will stop working for you.

"The definition of insanity is doing the same thing over and over and expecting different results. "

-Benjamin Franklin

So, what can you do differently?

1) Learn from others, call a similar business in a different market (another city? state?) and… Continue

Added by Frank Gomez on January 9, 2010 at 10:13am — No Comments

Marketing Tip: Start 2010 with a positive attitude

When you get paid take a moment to appreciate the income. Being thankful for something will lead more income.

Start the day off with your first priority (even if it is something you would rather avoid, if you get it done first the rest of the day will be easier because what you dread won't be hanging over your head.

Smile while you are answering the phone.

Imagine new prospects contacting you or walking into your business.

Imagine your bank account being more and more… Continue

Added by Frank Gomez on January 1, 2010 at 9:21pm — No Comments