Frank Gomez's Blog – April 2010 Archive (6)

Marketing Tip of the Week: How NOT to toot your own horn

How NOT to toot your own horn:

First of all don't bash your competition.

Speak about your strengths instead. What are the benefits of hiring your company? What makes you different?

This past week Steve Jobs bashed Adobe's Flash software blaming flash apps for Apple for being:

1) too power hungry, I have no expertise in this area however Adobe defended its software vigorously.

2) the number one reason Macs crash WHAT?…

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Added by Frank Gomez on April 30, 2010 at 10:00pm — No Comments

Marketing Tip of the Week: Connecting with GREEN customers

Earth Day just passed us by. Or did it?

We are all aware that companies have been out to prove how green they are. Now it's your turn (the consumer).

Research studies have shown that advertisements do better when they emphasize how the customer can be more green by using their product. Ads that show how you can make a difference using their product in a different way also help. This is actually good news. Because if we don't take on responsibility as individuals it will…

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Added by Frank Gomez on April 23, 2010 at 11:30am — No Comments

Marketing Tip: Branding Disasters

An interesting article came out today that I found very interesting because I noticed these things when the "revamped" brands came out.

Most important, if you already have a strong brand don't change it! You can enhance your brand by emphasizing company values, vision, and with marketing campaigns that reinforce the brand. A brand is your whole identity, not just your logo. It is the name, the logo, the design feature, for example: colors, fonts,…

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Added by Frank Gomez on April 16, 2010 at 1:30pm — 2 Comments

Weekly Marketing Tip: What does your target market want?

Some say connecting with the customer is most important, others say it is perceived value and others say it is how eco friendly your product and or business is. It isn't any of them and it is all of them (depending on your niche). Let's look at some examples.

Here is an example of how a company missed their target: people who love music and are comfortable with tech…

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Added by Frank Gomez on April 9, 2010 at 2:58pm — No Comments

Website TIP: Who [REALLY] owns your website?

As a web designer I often have a reason transfer a URL (website address) to my account or to an account set up in the client's name. Sometimes (Far too often) we run into a problem. The client doesn't have the website in their name! Unfortunately if you didn't buy your URL yourself some webmasters will leave the URL in their name instead of in yours. So if you want to transfer the Domain they get all correspondence and if they don't respond to it you are stuck and don't really have control over… Continue

Added by Frank Gomez on April 9, 2010 at 2:24pm — No Comments

Weekly Marketing Tip: Stay Focused find a Niche

For the past decade more and more people have been either employing themselves or starting small businesses with a small number of employees.

I keep meeting people that say they do everything or this that and the other thing almost all all unrelated. That is the opposite of a niche. So what do you do if you want to do it all? As an example we'll use someone who